Bhagavad Gita 16.15
अद्योऽभिजनवानस्मि कोऽन्योऽस्ति सदृशो मया |
यक्षये दास्यामि मोदिष्य इत्यज्ञानविमोहिता:
Translation
I am wealthy and I have highly placed relatives. Who else is equal to me? I shall perform sacrifices (to the celestial gods); I shall give alms; I shall rejoice.” In this way, they are deluded by ignorance.